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- Renault nissan the paradoxical alliance marketing essay in 2021
- Who owns renault
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What is the role of RNPO in the Renault-Nissan partnership?
In Renault-Nissan case, RNPO or Renault Nissan Purchasing Organization is a unique joint organization responsible for integrating purchasing Strategy. As a result of mutual engineering efforts, Renault and Nissan cars can share components.
What is the reason behind the alliance between Nissan and Renault?
Still Nissan is known to be one of the most profitable automobile company across the world. To decrease the market competition, Nissan and Renault did strategic alliance which benefits both. Nissan is trying hard to increase the market share by competing with Toyota.
What is the relationship like between Nissan and its customers?
Nissan certainly works to build brand and there are Nissan loyalists, but there are many substitutes in the market for customers like Toyota, Honda, Hyundai and more as well as other modes of transportation. Customers of Nissan can easily find the product or services at the same or less price but with different technologies, branding and qualities.
What did the social initiation process provide Renault-Nissan an advantage over?
The social initiation process provided Renault-Nissan an advantage over its competitors such as Daimler-Chrysler. The later company did not experiment social collaboration to develop the ability of sharing knowledge and building trust.
Last Update: Oct 2021